Amazon enjoyed Christmas 2008 as they saw profits raise by 9% in the final three months of last year. The company took full advantage of a robust holiday shopping season. Amazon claim net profit totalled $225m in the fourth quarter, up from $207m a year ago.
Unlike many, Amazon has not yet been hit hard by consumers cutting back. Amazon has re-assured their customers that the online store would continue to offer low prices and free shipping deals to help budget-conscious shoppers. Revenue increased 18% to $6.7bn, beating analysts estimates and Amazon it expected sales to rise in the first three months of 2009. In a time where many retailers are struggling, it seems that Amazon find themselves in the small group of stores that has managed to avoid negative changes to profits and takings.